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David and Goliath

I was reading Malcolm Gladwell's book David and Goliath the other day and there was a quote that resonated with me. It read, "Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness."⁠


As I watch corporate America encroach into the healthcare space, it can be discouraging to see what a small private practice like me is up against.⁠


But you know what I can do better?⁠

✨Both myself and my staff have formed personal relationships with patients. When a patient calls, they speak to familiar and friendly staff. That also means if there are issues, you aren't left hanging or talking to several different people to get a resolution.⁠


✨We are agile. This was especially important during COVID-19 when things were changing fast. Because I am the owner, I can make changes and implement them immediately without having to go through red tape to do so.⁠


✨And most important, I practice the way I want. I don't have to follow protocols established by someone with a business degree to help the bottom line and therefore know I'm giving the best care possible to my patients.⁠


As a small business, I don't have the negotiating power that the Costco/Walmart/1800-contacts of the world have but I have the freedom to hire the best staff and practice in a way that always keeps the patient front and center.⁠


Have you ever felt like "just a number" at a doctors office?⁠

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